WebJan 29, 2024 · De Beers hired the ad company N. W. Ayer & Son, which explicitly set the goal of creating “a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ... WebFeb 22, 2024 · In 1999, the Advertising Age crowned a diamond is forever the Slogan of the Century. Dawning from a De Beers commercial showcasing a gold solitaire diamond ring, the one-liner has been proven …
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Web1994 - DeBeers - A Diamond is Forever Commercial 28,025 views Mar 30, 2024 135 Dislike Share Save Consumer Time Capsule 17.8K subscribers It's a snowy winter day and we … WebJul 16, 2001 · De Beers has continued to persuade the public to buy diamonds well into the 21st century. In 2001, the three-stone "Past, Present, and Future" ring debuted, which was quickly established as the essential anniversary gift. 2006's "Journey" jewelry capitalized on the same concept, but rather than making a statement with just three stones, this jewelry … phoebe apperson hearst school
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